Say Goodbye To The ‘Standard Size’!

Let’s face it—shopping in the women’s clothing department can be pretty hit or miss when it comes to seeking out your perfect fit. Confidence is replaced by uncertainty when deciphering your size from vanity sizing to inconsistent standard sizes across several different retailers and stores—turning your Saturday shopping spree into a self-conscious chore. But it doesn’t have to be this way!

We all learned from a young age that no two people are the exact same. Why should sizing be any different? The ‘standard size’ isn’t standard—it’s proof of a brand’s low standards when it comes to current customer and market research. According to TIME, “67% of American women wear a size 14 or above, and most stores don’t carry those numbers, however arbitrary they may be.” This is where vanity sizing comes into play, different retailers sacrificing size solidarity across brands for a smaller size tag to comfort customers; Seamwork Magazine states “they didn’t just drop one size. Over time they kept on dropping until we ended up with the much-maligned size 0.” This is why Fayma chooses to steer clear of size-shaming by focusing on each shopper by supplying the perfect custom handmade pattern (no adjustments needed).

Fayma cares about you—the beautiful unique individual. No more squeezing into 4’s to 14’s. Don’t try to fit in when Bespoke sewing patterns want you to stand out. Below are 3 reasons why Fayma’s revolutionary pixel-perfect Bespoke sewing patterns will have you at the forefront of creating this season’s trendiest styles tailored just for you!

Reduce your returns

Purchasing patterns online is similar to simply shopping already made fashion staples—with no fitting room, sizing will always be a gamble, making returns all too common. In a BBC Earth article outlining the devastating impact your brand new returns can have on the environment, it’s stated that “customers return approximately 3.5 billion products, of which only 20% are actually defective according to Optoro, a company which specializes in returns logistics.” With most returned items ending up in landfills, why risk it for your perfect fit? Instead of playing a guessing game surrounding standard sizes, receive the ideal sewing pattern created with you (and only you) in mind.

Feed your creativity

Become your own fashion designer this season! Thanks to Bespoke sewing patterns, size will be the last thing on your mind. Now’s the time to show off your fashion prowess by incorporating new fabrics and materials into your Fayma custom-made patterns. With the freedom of being able to wear exactly what you want, the way you want to—taking the reins on sewing your showstopper staples just became a lot less stressful.

There’s only one you

Whatever you decide to wear, confidence is one size fits all. Step out with your best foot forward knowing that you surpass all standards—you’re one of a kind and Fayma’s powerful and easy-to-use technology will always keep it that way. That’s what our motto is about: No more sizes. Only me.

Happy sewing!



Constable, Harriet. “Your brand new returns end up in landfill.” BBC Earth. Accessed March 23, 2021.
Dockterman, Eliana. “Inside the fight to take back the fitting room.” TIME. Accessed March 23, 2021.
Robinson, Katrina. “The Origins of Clothing Sizes.” Seamwork Magazine. Accessed March 23, 2021.